SITA MED is Strength & Inspiration in Trauma & Addiction using Mindfulness, Empathy + Delight.

The name, SITA MED, also traces back to Dr. Roy’s Indian heritage as Sita is a Hindu goddess. As a female entrepreneur and founder, Dr. Roy also aims to empower girls and young women through SITA MED.

Through her diverse experiences including clinical practice, media work and global travel, Dr. Roy recognizes that health isn’t just about medicines – it’s about food, housing, clothing, education, employment and strong social support systems. A common saying in Dr. Roy’s field is ‘The opposite of addiction isn’t sobriety, it’s CONNECTION.’

But right now, people are struggling and not getting the help they need for 2 key reasons:

  • Loneliness is the new epidemic -- worsened by COVID-19, but people have been suffering well before the pandemic

  • As a result of shame and guilt (and a lack of education among the public including healthcare professionals, policymakers, judges, lawyers and other decision-makers), people are suffering in silence

Dr. Roy is absolutely passionate about inspiring people to get the help they need and deserve.

Through her speaking, she will share science and storytelling to heal pain, stress and trauma. Her engaging and enlightening talks will heal through connection!